The investigation found that Home Depot had been collecting customer email addresses at store checkouts for the stated purpose of providing customers with an electronic copy of their receipt since at least 2018.

As Canada marks Data Privacy Week, it is the perfect time to remind companies that they must obtain valid consent at the point of sale to engage in this type of business activity.” “In this case, it is unlikely that Home Depot customers would have expected that their personal information would be shared with a third party social media platform simply because they opted for an electronic receipt. “As businesses increasingly look to deliver services electronically, they must carefully consider any consequential uses of personal information, which may require additional consent,” Commissioner Philippe Dufresne said. By participating in Meta Platforms Inc.’s Offline Conversions program, Home Depot was found to be sharing details from e-receipts – including encoded email addresses and in-store purchase information – with Meta, which operates the Facebook social media platform, without the knowledge or consent of customers. It is an issue highlighted in a recent investigation by the Office of the Privacy Commissioner of Canada (OPC) into Home Depot of Canada Inc. GATINEAU, QC, Janu– Convenient and environmentally friendly, e-receipts are the way of the future, but they are also raising questions about consumer privacy. Home Depot failed to obtain customer consent before sharing personal data with Meta

Home depot receipts online